I just want black people to be inspired, motivated and determined to do something for themselves. To own and control as much of their daily lives as they can, to be aware of opportunity when it's  being presented and to be brave enough to go for it. The feeling of ownership is unmatched, no matter how big or small, That's why I named it BRAND NEW BLACK!! Because ownership was very brand new to me and it's still brand new to a lot of my people. I started this company because I wanted to be apart of something REVOLUTIONARY but still FRESH, SOCIALLY AWARE but still LIVING LIFE to the fullest but most importantly I wanted to know what it felt like to OWN IT, & love black people so much that I want them to feel that feeling too. #BrandNewBlack